Everyone is familiar with the rivalry that is increased a lot on web and webmasters feels that their only goal is to rank higher in search engines in any condition. Everything goes fine if we don’t implement any unethical ways of SEO. Implementing bad tricks like black hat seo can give you high traffic for a short period, but always remember that your site will be banned for ever if such tricks are implemented.
People think that search engines are not smarter but they are, and algorithm keeps updating as per requirements of Google. I have not seen anyone who knows the page rank algorithm of Google apart from its founders. So if you are using such techniques, stop using them and be careful now onwards.
Guaranteed Ranking: Never believe the one who can guarantee the Google ranking. If any SEO consultant company says that they guarantee for best rankings, then it is possible that they are just tricking you. You can only try to optimize the website and using SEO Servers for better results in ethical way and wait for Google to rank it on higher position.
Cloaking: It is one of the black hat methods where we can present different content to search engines bots and something different to the viewers. This is done by providing content that is based on the IP addresses. If we take a user as a search engine spider, a server side script is delivering different types of web pages, where one content is visible but only for the search engine but not for user and because of this, we can see unreliable rankings in search engines. This is only reason because of which search engines says.. “Don’t Cloak” in their webmaster FAQs.
Keyword Stuffing: With this technique, webmasters try to hide the keywords inside the pages. It is usually done by putting lots of keywords in the matching color of background. The keywords are not visible for the viewers but search engine crawlers can read them. So it is always good to avoid such bad tricks.
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This post was written by admin on April 21, 2010
